Think console localization is just about translating button names? Not quite.
Our new article breaks down why Naming Conventions can make or break certification—and how a wrong term can cost studios time, money, and release dates.
She walked in fresh out of college with a linguistics degree and a love for languages. Six years later, she’s leading a team of project managers, shipping localization for games she genuinely loves, and collaborating with AI like it’s just another colleague. Meet Elizaveta Iarusova, Localization Team Lead at Allcorrect. Her story is about growth, grit, and finding out that the best part of the job isn’t the projects—it’s the people. Read on to find out how she got here.
What if you could localize a massive live game faster, cheaper, and with the quality close to traditional workflows?
With this project, run.loc made it possible—delivering 1.4 million words in one month with excellent LQA results.
Here’s how we built a scalable localization pipeline that actually works under pressure.
58 million gamers in a country of 72 million. Thailand isn’t just Southeast Asia’s second-largest gaming market—it’s one of the most deeply engaged gaming markets in the world. Mobile accounts for 71% of all revenue, free-to-play dominates at 86%, and community-driven discovery means Western marketing strategies often fall flat without adaptation. We break down exactly who plays, what they spend, and what it takes to win here.
In any field, there are terms that may be unclear to those who work in it. The creation of game art is no exception. We invite you to get acquainted with the Game Art Dictionary compiled by our charming project manager, Anastasiia Tsydenova.
In this article, we break down which platforms, genres, and gaming habits define different age groups, how they spend money in games, and why these distinctions matter when it comes to game development and localization.
Read on to understand how Boomers, Gen X, Millennials, Gen Z, and Gen Alpha are shaping the gaming market—and what that means for developers and publishers.
The global gaming market in 2025 continued to grow, but the picture behind the numbers is far from simple. While overall revenue increased, the dynamics across regions, platforms, and genres vary significantly. This gaming market analysis focuses on the key trends shaping the industry and what they mean for developers and publishers.
In the near future the gaming market will exceed USD 360 billion, and quality localization is key to global success. We’ve compiled the top 10 companies based on revenue, portfolio (MobyGames/ProZ), and reputation to help you navigate the market more easily.
Can one document really save weeks of rework?
Yes, if it is a proper style guide. We break down how it reduces ambiguity and accelerates production.
We’ve been researching the Polish gaming market—and the picture is more complicated than you’d expect.
The numbers look great—a $1B market, 97% exported globally. But 120 studios also disappeared in the same two years. The Polish gaming scene is growing—just not for everyone.
We broke it all down in our new market overview—player stats, top studios, business models, and what the future of the Polish gaming market actually looks like.